Media content sharing as a value-based decision.

Autor:	Scholz C; Amsterdam School of Communication, University of Amsterdam, Nieuwe Achtergracht 166, 1018WV Amsterdam, The Netherlands. Electronic address: c.scholz@uva.nl., Jovanova M; Annenberg School for Communication, University of Pennsylvania, 3620 Walnut Street, Philadelphia 19104, PA, USA., Baek EC; Annenberg School for Communication, University of Pennsylvania, 3620 Walnut Street, Philadelphia 19104, PA, USA; Department of Psychology, University of California, Los Angeles, USA; Department of Mathematics, University of California, Los Angeles, USA., Falk EB; Annenberg School for Communication, University of Pennsylvania, 3620 Walnut Street, Philadelphia 19104, PA, USA; Department of Psychology, University of Pennsylvania, 425 S. University Avenue, Philadelphia 19104, PA, USA; Marketing Department, The Wharton School, University of Pennsylvania, 3733 Spruce Street, Philadelphia 19104, PA, USA. Electronic address: emily.falk@asc.upenn.edu.
Jazyk:	angličtina
Zdroj:	Current opinion in psychology [Curr Opin Psychol] 2020 Feb; Vol. 31, pp. 83-88. Date of Electronic Publication: 2019 Aug 12.
DOI:	10.1016/j.copsyc.2019.08.004
Abstrakt:	Exposure to media content (e.g. persuasive campaigns) affects daily behaviors, but these effects are partially determined by whether and how people who are exposed to the content share it with their peers. To decide whether to share, potential sharers need to compare and integrate diverse sources of information including characteristics of the media content and various social influences. What are the mechanisms that enable sharers to make such complex decisions quickly and effortlessly? We review evidence that sharing is preceded by a value-based decision-making process supported by three key characteristics of the so-called neural valuation system (domain-generality, value integration, and context-dependence). Finally, we describe theoretical and methodological advances that can be gained from conceptualizing sharing as a value-based decision-making process. (Copyright © 2019. Published by Elsevier Ltd.)
Databáze:	MEDLINE
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