Motivating landowners to recruit neighbors for private land conservation.

Autor: Niemiec RM; Emmett Interdisciplinary Program in Environment and Resources, Stanford University, 473 Via Ortega Way, Suite 226, Stanford, CA, 94305, U.S.A., Willer R; Department of Sociology, Stanford University, Stanford, CA, 94305, U.S.A., Ardoin NM; Graduate School of Education & Woods Institute for the Environment, Stanford University, 485 Lausen Mall, Stanford, CA, 94305, U.S.A., Brewer FK; Big Island Invasive Species Committee, Pacific Cooperative Studies Unit, University of Hawaii-Manoa, 23 E Kawili Street, Hilo, HI, 96720, U.S.A.
Jazyk: angličtina
Zdroj: Conservation biology : the journal of the Society for Conservation Biology [Conserv Biol] 2019 Aug; Vol. 33 (4), pp. 930-941. Date of Electronic Publication: 2019 Feb 20.
DOI: 10.1111/cobi.13294
Abstrakt: Encouraging motivated landowners to not only engage in conservation action on their own property but also to recruit others may enhance effectiveness of conservation on private lands. Landowners may only engage in such recruitment if they believe their neighbors care about the conservation issue, will positively respond to their conservation efforts, and are likely to take action for the conservation cause. We designed a series of microinterventions that can be added to community meetings to change these beliefs to encourage landowner engagement in recruitment of others. The microinterventions included neighbor discussion, public commitment making, collective goal setting, and increased observability of contributions to the conservation cause. In a field experiment, we tested whether adding microinterventions to traditional knowledge-transfer outreach meetings changed those beliefs so as to encourage landowners in Hawaii to recruit their neighbors for private lands conservation. We delivered a traditional outreach meeting about managing the invasive little fire ant (Wasmannia auropunctata) to 5 communities and a traditional outreach approach with added microinterventions to 5 other communities. Analysis of pre- and post-surveys of residents showed that compared with the traditional conservation outreach approach, the microinterventions altered a subset of beliefs that landowners had about others. These microinterventions motivated reputationally minded landowners to recruit and coordinate with other residents to control the invasive fire ant across property boundaries. Our results suggest integration of these microinterventions into existing outreach approaches will encourage some landowners to facilitate collective conservation action across property boundaries.
(© 2019 The Authors. Conservation Biology published by Wiley Periodicals, Inc. on behalf of Society for Conservation Biology.)
Databáze: MEDLINE
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