Antismoking mass media campaigns and support for smoke-free environments, Mobile County, Alabama, 2011-2012.

Autor:	Fosson GH; Institute for Social Science Research, The University of Alabama, 306 Paul Bryant Dr E, Box 870216, Tuscaloosa, AL 35487. E-mail: ghfosson@crimson.ua.edu. After publication of this article, correspondence should be sent to Debra M. McCallum, PhD, at the same address; e-mail, dmccallu@ua.edu., McCallum DM; The University of Alabama, Tuscaloosa, Alabama., Conaway MB; The University of Alabama, Tuscaloosa, Alabama.
Jazyk:	angličtina
Zdroj:	Preventing chronic disease [Prev Chronic Dis] 2014 Sep 04; Vol. 11, pp. E150. Date of Electronic Publication: 2014 Sep 04.
DOI:	10.5888/pcd11.140106
Abstrakt:	Introduction: In 2011, the Mobile County Health Department began a 12-month antismoking educational media campaign to educate citizens on the dangers of secondhand smoke. The campaign overlapped with the Centers for Disease Control and Prevention's 3-month national antismoking Tips from Former Smokers media campaign. We aimed to evaluate the effect of these campaigns on support for smoke-free environments and knowledge of the dangers of secondhand smoke. Methods: Cross-sectional precampaign and postcampaign telephone surveys collected data from a random sample of Mobile County adults in the summers of 2011 and 2012. Outcome measures included changes in support for smoke-free environments and knowledge of the dangers of secondhand smoke. The participation rate among the households that were successfully reached was 45% in 2011 and 44% in 2012. Results: On the postcampaign survey, 80.9% of respondents reported seeing a television advertisement, 29.9% reported hearing a radio advertisement, and 49.0% reported seeing a billboard. Overall, support for smoke-free bars increased significantly after the intervention (38.1% to 43.8%; P = .01) but not for workplaces or restaurants. Self-reported exposure to the media campaign was associated with higher levels of support for smoke-free workplaces, restaurants, and bars. Conclusion: Educational mass media campaigns have the potential to increase support for smoke-free protections and may increase knowledge about the dangers of secondhand smoke among certain populations.
Databáze:	MEDLINE
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