| Autor: |
Vonderheid SC; University of Illinois at Chicago (Drs Vonderheid, Klima, and Norr); and Centering Healthcare Institute, Boston, Massachusetts (Mss Grady and Westdahl)., Carrie SK, Norr KF, Grady MA, Westdahl CM |
| Jazyk: |
angličtina |
| Zdroj: |
ANS. Advances in nursing science [ANS Adv Nurs Sci] 2013 Oct-Dec; Vol. 36 (4), pp. 320-35. |
| DOI: |
10.1097/ANS.0000000000000005 |
| Abstrakt: |
Centering Pregnancy, an innovative group model of prenatal care, shows promise to reduce persistent adverse maternal-infant outcomes and contain costs. Because this innovation requires systemwide change, clinics reported needing support enrolling women into groups and obtaining organizational buy-in. This study used the 3-step social marketing communication strategy to help clinic staff identify key customers and customer-specific barriers to adopting or supporting Centering Pregnancy. They developed targeted information to reduce barriers and built skills in communicating with different customers through role-playing. Findings provide practical information for others to use this communication strategy to improve implementation of Centering Pregnancy. |
| Databáze: |
MEDLINE |
| Externí odkaz: |
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