The silent salesman: an observational study of personal tobacco pack display at outdoor café strips in Australia.

Autor:	Wakefield MA; Centre for Behavioural Research in Cancer, Cancer Council Victoria, Carlton, Victoria, Australia., Zacher M; Centre for Behavioural Research in Cancer, Cancer Council Victoria, Carlton, Victoria, Australia., Bayly M; Centre for Behavioural Research in Cancer, Cancer Council Victoria, Carlton, Victoria, Australia., Brennan E; Annenberg School for Communication, University of Pennsylvania, Pennsylvania, USA., Dono J; Cancer Council South Australia, Eastwood, South Australia, Australia., Miller C; South Australian Health and Medical Research Institute and Discipline of Public Health, University of Adelaide, Adelaide, South Australia, Australia., Durkin SJ; Centre for Behavioural Research in Cancer, Cancer Council Victoria, Carlton, Victoria, Australia., Scollo MM; Centre for Behavioural Research in Cancer, Cancer Council Victoria, Carlton, Victoria, Australia.
Jazyk:	angličtina
Zdroj:	Tobacco control [Tob Control] 2014 Jul; Vol. 23 (4), pp. 339-44. Date of Electronic Publication: 2013 Feb 20.
DOI:	10.1136/tobaccocontrol-2012-050740
Abstrakt:	Objective: We sought to determine the relative frequency and nature of personal display of cigarette packs by smokers in two Australian cities where 30% front-of-pack and 90% back-of-pack health warnings have been used since 2006 and comprehensive tobacco marketing restrictions apply. Methods: An observational study counted patrons, active smokers and tobacco packs at cafés, restaurants and bars with outdoor seating. Pack orientation and use of cigarette cases were also noted. Results: Overall, 18954 patrons, 1576 active smokers and 2153 packs were observed, meaning that one out of every 12.0 patrons was actively smoking, and one of every 8.8 patrons displayed a pack. Packs were more frequently observed in lower socio-economic neighbourhoods, reflecting the higher prevalence of smoking in those regions. Packs were displayed less often in venues where children were present, suggesting a greater tendency not to smoke around children. Most packs (81.4%) were oriented face-up, permitting prominent brand display. Only 1.5% of observed packs were cigarette cases, and 4.2% of packs were concealed by another item, such as a phone or wallet. Conclusions: Tobacco packs are frequently seen on table-tops in café strips, providing many opportunities for other patrons and passers-by to be incidentally exposed to cigarette brand names and imagery. Use of cigarette cases is rare, suggesting that smokers eventually habituate to pictorial warnings on branded packs and/or find repeated decanting of each newly purchased branded pack into a case to be inconvenient. (Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://group.bmj.com/group/rights-licensing/permissions.)
Databáze:	MEDLINE
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