| Abstrakt: |
A marketing investigation was carried out in 1998 in the Yekaterinburg Multiprofile Diagnostic Center in order to detect the problems in the activity of this institution and adopt the managing decisions. A random sampling of 405 subjects was selected, 58.8% of them were examined at the expense of budget financing and 41.2% for extra payment. The results indicate that 50.5% patients consulting the specialists of the Center were in need of diagnosis, 26.2% needed a more accurate diagnosis of a previously diagnosed condition, 9.4% patients consulted for correcting their treatment protocols, 8.4% were followed up at the Center, and 4.9% were examined within the framework of prophylactic check-ups. Half of patients were completely satisfied, about one-third were satisfied partially, and only 2% were not satisfied at the Center. 86.9% respondents aid that they would apply into the Center again, if necessary. The main sources of information of the city and region population were local physicians (52.7%), friends and relatives previously examined at the Center (19.8%). Marketing investigations in public health become an integral part of effective management under conditions of expanding the scope of marketing services in practical medicine. |
