Employ "selling" technique to generate planned gifts.
| Autor: | Collier CW |
|---|---|
| Jazyk: | angličtina |
| Zdroj: | Fund raising management [Fund Raising Manage] 1980 Aug; Vol. 11 (6), pp. 28-9. |
| Abstrakt: | When you are soliciting planned gifts, you are using the basic tools of selling. The step-by-step methodology used by this author does all those things a good approach should: it motivates, directs the donor to buy, and educates him in the needs of the product, i.e., the institution. |
| Databáze: | MEDLINE |
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