An analysis of the determinants of HMO reenrollment behavior: implications for theory and policy.
| Autor: | Scotti DJ, Bonner PG, Wiman AR |
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| Jazyk: | angličtina |
| Zdroj: | Journal of health care marketing [J Health Care Mark] 1986 Jun; Vol. 6 (2), pp. 7-16. |
| Abstrakt: | Understanding the evaluative criteria used to select a health plan is central to effective marketing of an HMO. The determinant criteria that guide the reenrollment decision are shown to differ from those that drive initial enrollment. The authors' findings suggest several operational and strategic policy implications for HMO management. |
| Databáze: | MEDLINE |
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