Autor:	Silberer, Günter
Jazyk:	němčina
Informace o vydání:	Universitätsverlag Göttingen 2009.
Předmět:	Commerce Economics finance business and management Business and management Sales and marketing point of sale consumption marketing market research POS Verhaltensforschung OAPEN
Druh dokumentu:	Online; Electronic document
Abstrakt:	Summary: Many buying decisions are made at the Point of Sale. This fact underlines the outstanding importance of behaviourism, its methods and its efficiency. Therefore this work deals with the classical as well as with recent research methods into buying habits, etc. Validity aspects receive special attention. To demonstrate how much information can be gathered with relatively little effort an adapted form of research at the POS is described. Also suggestions are given to look into the behaviour of the staff at the POS.
Databáze:	Vybrané kolekce e-knih
Externí odkaz:	Kolekce e-knih KNAV