Developing new products and services. [elektronicky zdroj] : learning, differentiation, and innovation.
| Autor: | Sanders, G. Lawrence |
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| Další autoři: | |
| Jazyk: | angličtina |
| Informace o vydání: | [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, c2012. |
| Předmět: |
New products
Product differentiation Electronic books Developing new products services NPD product design learning differentiation price discrimination product features innovation business planning organizational analysis diffusion entrepreneurship technology and product life cycles product and service versioning product demand product line optimization creativity lock-in real options business valuation and project management |
| Vydání: | 1st ed. |
| Druh dokumentu: | Abstracts; Bibliographies; Online; Non-fiction; Electronic document |
| Abstrakt: | Abstract: The focus of the book is on the up-front activities and ideas for new product and service development. A central theme of this book is that there is, or should be, a constant struggle going on in every organization, business, and system between delivering feature-rich versions of products and services using extravagant engineering and delivering low-cost versions of products and services using frugal engineering. Delivering innovative products is accomplished by an endless cycle of business planning, creative and innovative insight, and learning-about and learning-by-doing activities. |
| Databáze: | Vybrané kolekce e-knih |
| Externí odkaz: |
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