Fundamentals of writing for marketing and public relations. [elektronicky zdroj] : a step-by-step guide for quick and effective results.

Autor:	Mizrahi, Janet
Jazyk:	angličtina
Informace o vydání:	[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2010.
Předmět:	Business writing Communication in marketing Public relations Electronic books Marketing style Press release News release Brochure Blog Microblog Tweet Newsletter E-newsletter Web copy Web writing Website Marketing Writing Pitch letter Media kit Press kit Marcom
Vydání:	1st ed.
Druh dokumentu:	Abstracts; Bibliographies; Online; Non-fiction; Electronic document
ISSN:	2156-8170 2156-8170.
Abstrakt:	Abstract: This book will help anyone who wants to learn how to write or simply how to improve when writing for marketing and public relations. The author brings to light a fantastic, easy-to-follow guide that provides the basics needed to write promotional and informational materials. Written in an approachable style, this book contains helpful samples and useful checklists that will make even the most timid writers confident that they have represented their organization's message in a professional manner.
Databáze:	Vybrané kolekce e-knih
Externí odkaz:	Kolekce e-knih KNAV