Marketing and Managing Tourism Destinations. [elektronicky zdroj]
| Autor: | Morrison, Alastair M. |
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| Jazyk: | angličtina |
| Informace o vydání: | Oxford : Taylor & Francis Group, 2023. |
| Předmět: | |
| Vydání: | 3rd ed. |
| Druh dokumentu: | Online; Non-fiction; Electronic document |
| Abstrakt: | Summary: This book is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs). |
| Databáze: | Vybrané kolekce e-knih |
| Externí odkaz: |
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