Medical Travel Brand Management : Success Strategies for Hospitality Bridging Healthcare (H2H). [elektronicky zdroj]

Autor:	DeMicco, Frederick J.
Další autoři:	Poorani, Ali A.
Jazyk:	angličtina
Informace o vydání:	Milton : Apple Academic Press, Incorporated, 2022.
Předmět:	Electronic books
Druh dokumentu:	Online; Non-fiction; Electronic document
Abstrakt:	Summary: Explores medical tourism in depth from a medical and hospitality operational management perspective. With the inclusion of case studies, it discusses why patients/tourists decide to travel for care, professional facilitators, countries and medical disciplines, hotel and spa designs, careers in medical tourism, etc.
Databáze:	Vybrané kolekce e-knih
Externí odkaz:	Kolekce e-knih KNAV (Registrovani uzivatele: plny text online 5 minut, dalsi pristup na vyzadani. Registered users: full text online 5 minutes, further access on request.)