| Abstrakt: |
Summary: The remarkable story of how two brothers Edouard and André Michelin turned the sleepy family rubber firm in the heart of rural France into one of the most innovative and successful tire-makers in the world. Edouard, a landscape painter at the Ecole des Beaux Arts, displayed an engineering genius for tire-making and product innovation, whilst André, trained as an engineer, displayed an artistic genius for advertising and marketing. Together they kick-started the world automobile industry and created a tourist industry around the motor car and their famous Michelin Guides and the Michelin Red Guide. This is their story and the story of those that followed them."This is an absorbing, novelistic read: a story not only of a French company but also of French pride..." (Financial Times). |
