Aggregate Advertising Expenditure in the U. S. Economy : Measurement and Growth Issues in the Digital Era. [elektronicky zdroj]
| Autor: | Silk, Alvin J. |
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| Další autoři: | |
| Jazyk: | angličtina |
| Informace o vydání: | Norwell, MA : Now Publishers, 2021. |
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| Druh dokumentu: | Online; Non-fiction; Electronic document |
| Abstrakt: | Summary: AGGREGATE ADVERTISING EXPENDITURE IN THE U.S. ECONOMY provides evidence that over the period 2000 through 2018 nominal aggregate advertising spending in the U.S. as a share of nominal GDP has been falling. |
| Databáze: | Vybrané kolekce e-knih |
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