Inspiring Green Consumer Choices : Leverage Neuroscience to Reshape Marketplace Behavior. [elektronicky zdroj]

Autor:	Smith, Michael E.
Jazyk:	angličtina
Informace o vydání:	London : Kogan Page, Limited, 2021.
Předmět:	Electronic books
Druh dokumentu:	Online; Non-fiction; Electronic document
Abstrakt:	Summary: Shape the consumer's mindset using insights from neuroscience to trigger purchasing behavior that maps to their intention to buy sustainable products and services.
Databáze:	Vybrané kolekce e-knih
Externí odkaz:	Kolekce e-knih KNAV (Registrovani uzivatele: plny text online 5 minut, dalsi pristup na vyzadani. Registered users: full text online 5 minutes, further access on requests.)