| Abstrakt: |
Summary: No business exists in a vacuum - it is impacted on by a constantly evolving world which presents new challenges and opportunities every day. To cope with these, a business should be proactive and adaptive, not just at an operational level, but at a functional and strategic level as well. Business Management: A Contemporary Approach focuses specifically on the functions of the business organisation and how to respond to changes in the micro- and macro-environment, and in the market. |
