Influencer : The Science Behind Swaying Others. [elektronicky zdroj]
| Autor: | Cornwell, T. Bettina |
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| Jazyk: | angličtina |
| Informace o vydání: | Oxford : Taylor & Francis Group, 2020. |
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| Vydání: | 1st ed. |
| Druh dokumentu: | Online; Non-fiction; Electronic document |
| Abstrakt: | Summary: Influencers' impact on marketing and communications has risen rapidly - but there has been no authoritative resource on the theory and practice of influencer marketing. This book organizes and summarizes the current body of research, to educate and inspire decision makers, researchers, students, and influencers themselves. |
| Databáze: | Vybrané kolekce e-knih |
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