| Autor: |
Venkatesh, Alladi |
| Další autoři: |
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| Jazyk: |
angličtina |
| Informace o vydání: |
Norwell, MA : Now Publishers, 2017. |
| Předmět: |
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| Druh dokumentu: |
Online; Non-fiction; Electronic document |
| Abstrakt: |
Summary: Ethnography in Marketing and Consumer Research is intended to assist researchers in employing ethnographic methods in marketing and consumer research. This is in response to the demands of practitioners, students, and academics who want to know more about ethnographic research, but who may not have had a formal training or exposure. |
| Databáze: |
Vybrané kolekce e-knih |
| Externí odkaz: |
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