Positioning for Advantage : Techniques and Strategies to Grow Brand Value. [elektronicky zdroj]
| Autor: | Whitler, Kimberly A. |
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| Jazyk: | angličtina |
| Informace o vydání: | New York : Columbia University Press, 2021. |
| Předmět: | |
| Druh dokumentu: | Online; Non-fiction; Electronic document |
| Abstrakt: | Summary: Positioning for Advantage is a comprehensive how-to guide for creating, building, and executing effective brand strategies. Kimberly A. Whitler identifies essential marketing strategy techniques and moves through the major stages of positioning a brand to achieve in-market advantage. |
| Databáze: | Vybrané kolekce e-knih |
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