The Perception of Employer Branding in Relation with Organizational Commitment, Organizational Identification and Communication Climate in Higher Education Institutions. [elektronicky zdroj]

Autor:	Vatansever Durmaz, Ismet Burçak
Jazyk:	angličtina
Informace o vydání:	Frankfurt a.M. : Peter Lang GmbH, Internationaler Verlag der Wissenschaften, 2020.
Předmět:	Electronic books
Druh dokumentu:	Online; Non-fiction; Electronic document
Abstrakt:	Summary: Employer branding is a concept defined as «the package of functional, economic and psychological benefits provided by employment, and identified with the employing company» (Amber/Barrow, 1996). Even though the concept was originally introduced as a marketing term, the employer branding terminology has entered the human resource management world.
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