Museums Go International : New Strategies, New Business Models. [elektronicky zdroj]
| Autor: | Amsellem, Rebecca |
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| Jazyk: | angličtina |
| Informace o vydání: | Brussels : P.I.E. - Peter Lang SA Éditions Scientifiques Internationales, 2019. |
| Předmět: | |
| Druh dokumentu: | Online; Non-fiction; Electronic document |
| Abstrakt: | Summary: This book is based on a multiple correspondence analysis of a database populated by the results of a survey conducted by the author on international museums. The study reveals that museums fall into four categories regarding their internationalization strategies and can have two complementary international strategies. |
| Databáze: | Vybrané kolekce e-knih |
| Externí odkaz: |
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