| Autor: |
French, Jeff |
| Jazyk: |
angličtina |
| Informace o vydání: |
Oxford : Oxford University Press USA - OSO, 2017. |
| Předmět: |
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| Vydání: |
2nd ed. |
| Druh dokumentu: |
Online; Non-fiction; Electronic document |
| Abstrakt: |
Summary: The last ten years have seen tremendous advances in the theoretical and practice base of social marketing globally. This book provides up to date thinking on social marketing theory and practice, introducing new conceptual models and approaches to influencing behaviour to promote health and prevent disease. |
| Databáze: |
Vybrané kolekce e-knih |
| Externí odkaz: |
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