| Autor: |
Cudny, Waldemar |
| Jazyk: |
angličtina |
| Informace o vydání: |
Oxford : Taylor & Francis Group, 2019. |
| Předmět: |
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| Vydání: |
1st ed. |
| Druh dokumentu: |
Online; Non-fiction; Electronic document |
| Abstrakt: |
Summary: The book presents the rules of creating a city promotion and branding strategy. It presents the problems of the strategic management of urban areas, various types of development strategies designed for cities, and the individual principles of creating a city promotion and branding strategy. |
| Databáze: |
Vybrané kolekce e-knih |
| Externí odkaz: |
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