Financial services sales handbook : a professionals guide to becoming a top producer. [electronic resource]

Autor:	Warren, Clifton T., author
Jazyk:	angličtina
Informace o vydání:	New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016.
Předmět:	Financial services industry -- Marketing Electronic books cross-selling financial services marketing lead generation niche marketing prospecting referral marketing relationship management sales pipeline sales tactics selling
Vydání:	First edition.
Druh dokumentu:	Abstracts; Bibliographies; Online; Non-fiction; Electronic document
ISSN:	2331-0057 2331-0057
Abstrakt:	Abstract: Acquiring, retaining, and developing clients are the major steps for any successful business; failure to accomplish these steps is the major reason many professionals and firms fail to achieve their full potential. The financial services industry is currently facing its biggest challenge: increased competition; smarter buyers who want to deal with professionals instead of sales people; and the emergence of social media, including Facebook, Twitter, LinkedIn, and Google. This book is for experienced professionals as well as for those who want to make the transition from managing work to more effective selling. The book is also for professionals who want to sharpen their skills. It is intended as the nucleus for corporate training programs as well as for self-employed professionals who must market and sell to stay in business.
Databáze:	Vybrané kolekce e-knih
Externí odkaz:	Kolekce e-knih KNAV Registrovani uzivatele: plny text online 5 minut, dalsi pristup na vyzadani. Registered users: full text online 5 minutes, further access on request.