Innovative pricing strategies to increase profits. [elektronicky zdroj]
| Autor: | Marburger, Daniel R., author |
|---|---|
| Jazyk: | angličtina |
| Informace o vydání: | New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015. |
| Předmět: |
Pricing
Open price system Internet auctions Electronic books Bundling common value auction consumer surplus Dutch auction dynamic pricing e-commerce English auction first-price sealed bid auction online auctions peak-load pricing price discrimination price elasticity price penetration price skimming pricing private value auction quality choices quantity discounts reference price Robinson- Patman Act second-price sealed bid auction surge pricing two-part tariffs tying winner's curse |
| Vydání: | Second edition. |
| Druh dokumentu: | Abstracts; Bibliographies; Online; Non-fiction; Electronic document |
| ISSN: | 2163-7628 2163-7628 |
| Abstrakt: | Abstract: The practice of setting a single price that all buyers pay is slowly becoming a thing of the past. Today's marketplace requires firms to develop innovative pricing strategies to remain competitive. Is it better to bundle goods or price them separately? What type of online auction will generate the most revenue? The purpose of this book is to use microeconomic theory to determine which pricing strategies will succeed, and under what conditions. |
| Databáze: | Vybrané kolekce e-knih |
| Externí odkaz: |
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