Qualitative Research in Marketing and Management : Doing Interpretive Research Projects. [elektronicky zdroj]

Autor:	Hackley, Chris
Jazyk:	angličtina
Informace o vydání:	Oxford : Taylor & Francis Group, 2024.
Předmět:	Electronic books
Vydání:	3rd ed.
Druh dokumentu:	Online; Non-fiction; Electronic document
Abstrakt:	Summary: This is a practical and accessible introduction to interpretive methods for doing qualitative marketing and management research projects. It is perfect for advanced undergraduate and postgraduate students of Marketing, Management, Consumer Behaviour and Research Methods.
Databáze:	Vybrané kolekce e-knih
Externí odkaz:	Kolekce e-knih KNAV (Registrovani uzivatele: plny text online 5 minut, dalsi pristup na vyzadani. Registered users: full text online 5 minutes, further access on request.)