Interfaith Marketing : A Cross-Religious Approach. [elektronicky zdroj]

Autor:	Cabano, Frank G.
Další autoři:	Müller, Stefan Gelbrich, Katja
Jazyk:	angličtina
Informace o vydání:	Oxford : Taylor & Francis Group, 2024.
Předmět:	Electronic books
Vydání:	1st ed.
Druh dokumentu:	Online; Non-fiction; Electronic document
Abstrakt:	Summary: The book gives an overview of the current state of knowledge of comparative religious research, how religious affiliations affect consumer behaviour, and its significance for companies that operate across borders. This volume will be of interest to scholars of international marketing and business, consumer behaviour, and religious studies.
Databáze:	Vybrané kolekce e-knih
Externí odkaz:	Kolekce e-knih KNAV (Registrovani uzivatele: plny text online 5 minut, dalsi pristup na vyzadani. Registered users: full text online 5 minutes, further access on request.)