Strategic Employer Branding for IT Companies : An Interdisciplinary Perspective. [elektronicky zdroj]

Autor:	Gross-Gołacka, Elwira
Další autoři:	Szkudlarek, Ewa
Jazyk:	angličtina
Informace o vydání:	Milton : CRC Press LLC, 2024.
Předmět:	Electronic books
Vydání:	1st ed.
Druh dokumentu:	Online; Non-fiction; Electronic document
Abstrakt:	Summary: The book discusses the issues of building and maintaining a distinctive and credible employer brand and presents a set of practical tools supporting a strategic approach to employer branding in IT companies. The book includes analyses of the development of the employer branding concept as well as a set of practical recommendations.
Databáze:	Vybrané kolekce e-knih
Externí odkaz:	Kolekce e-knih KNAV (Registrovani uzivatele: plny text online 5 minut, dalsi pristup na vyzadani. Registered users: full text online 5 minutes, further access on request.)