Appraisal and the Transcreation of Marketing Texts : Persuasion in Chinese and English. [elektronicky zdroj]
| Autor: | Ho, Nga-Ki Mavis |
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| Jazyk: | angličtina |
| Informace o vydání: | Oxford : Taylor & Francis Group, 2023. |
| Předmět: |
Advertising-Language-Evaluation
Advertising copy-Translations-Evaluation Translating and interpreting-Evaluation Language and languages in advertising Persuasion (Rhetoric) Chinese language-Discourse analysis English language-Discourse analysis Communication in marketing Advertising-Luxuries Electronic books |
| Vydání: | 1st ed. |
| Druh dokumentu: | Online; Non-fiction; Electronic document |
| Abstrakt: | Summary: This book contributes to growing debates on transcreation, applying an Appraisal Theory approach to texts from luxury brands in Chinese and English to reveal new insights into marketing transcreation. This book will be of interest to students and scholars in translation and marketing studies. |
| Databáze: | Vybrané kolekce e-knih |
| Externí odkaz: |
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