Winning the Global TV News Game. [elektronicky zdroj]

Autor: Carla Brooks, Johnston
Jazyk: angličtina
Informace o vydání: Oxford : Taylor & Francis Group, 2023.
Předmět:
Vydání: 1st ed.
Druh dokumentu: Online; Non-fiction; Electronic document
Abstrakt: Summary: Winning the Global TV News Game (1995) examines the worldwide TV news revolution of the 1990s, dealing with live TV news as an industry-consumer relationship. It's a marketing approach - focusing on regional markets across the globe, looking at industry players and the hardware they had put in place.
Databáze: Vybrané kolekce e-knih