Autor: |
Carla Brooks, Johnston |
Jazyk: |
angličtina |
Informace o vydání: |
Oxford : Taylor & Francis Group, 2023. |
Předmět: |
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Vydání: |
1st ed. |
Druh dokumentu: |
Online; Non-fiction; Electronic document |
Abstrakt: |
Summary: Winning the Global TV News Game (1995) examines the worldwide TV news revolution of the 1990s, dealing with live TV news as an industry-consumer relationship. It's a marketing approach - focusing on regional markets across the globe, looking at industry players and the hardware they had put in place. |
Databáze: |
Vybrané kolekce e-knih |
Externí odkaz: |
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