| Autor: |
Kim, Taewoo |
| Další autoři: |
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| Jazyk: |
angličtina |
| Informace o vydání: |
Norwell, MA : Now Publishers, 2023. |
| Předmět: |
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| Vydání: |
1st ed. |
| Druh dokumentu: |
Online; Non-fiction; Electronic document |
| Abstrakt: |
Summary: Artificial Intelligence in Marketing and Consumer Behavior Research reviews the state of the art of behavioral consumer research involving AI-human interactions and divides the literature into two primary areas based on whether the reported effects are instantiations of consumers displaying a positive or negative response to encounters with AI. |
| Databáze: |
Vybrané kolekce e-knih |
| Externí odkaz: |
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