Adoption of Innovations : Comparing the Imitation and the Threshold Models. [elektronicky zdroj]

Autor: Heiman, Amir
Další autoři:
Jazyk: angličtina
Informace o vydání: Norwell, MA : Now Publishers, 2022.
Předmět:
Vydání: 1st ed.
Druh dokumentu: Online; Non-fiction; Electronic document
Abstrakt: Summary: Adoption of Innovations reviews the Bass model and its new generation extensions as well as the alternative approach - the threshold model, which analyzes an individual's decision whether, and to what extent, to use a new technology given economic conditions.
Databáze: Vybrané kolekce e-knih