A guide to sales management : a practitioner's view of trade sales organizations. [elektronicky zdroj]
| Autor: | Parravicini, Massimo, author |
|---|---|
| Jazyk: | angličtina |
| Informace o vydání: | New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015. |
| Předmět: |
Sales management
Electronic books route to market sales strategy key performance indicators sales organization sales processes customer business planning sales and operations planning order to cash distributive strategy sales channels account management trade terms trade marketing category management shopper marketing field marketing sales operations customer service |
| Vydání: | First edition. |
| Druh dokumentu: | Abstracts; Bibliographies; Online; Non-fiction; Electronic document |
| ISSN: | 2161-8917 2161-8917 |
| Abstrakt: | Abstract: The sales function is becoming more and more strategic because (a) the customer base is rapidly evolving through internationalization, mergers, and acquisitions, and (b) the manufacturers' marketing and supply chain functions are being progressively centralized, regionalized, and globalized. Multinational companies develop most of their brands and activation programs with a global scope and feed their markets through international supply networks. As a result, their operating units--national or transnational--are asked to act as "selling machines," which must be capable of both implementing global corporate strategies locally and providing structured feedback to improve the efficacy of the international brand portfolio. In this context, the challenge for the sales function is to develop effective sales strategies and to deliver excellent sales operations. The purpose of the book is to provide a practical guide to sales management through the analysis of its key components: route to market, sales strategy, key performance indicators, organizational models, sales force management, customer business planning, sales and operations planning, and order to cash. For each of these topics, the content of the book is a balance of theory, practical tips, and tools, keeping in mind not only the "what," but also the "how" of the implementation. |
| Databáze: | Vybrané kolekce e-knih |
| Externí odkaz: |
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