Profiting from services and solutions : what product-centric firms need to know. [elektronicky zdroj]
| Autor: | Zeithaml, Valarie A., author |
|---|---|
| Další autoři: |
Salas, Jim, author
Bitner, Mary Jo, author
Brown, Stephen Walter, 1943-, author
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| Jazyk: | angličtina |
| Informace o vydání: | New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014. |
| Předmět: |
Service industries
Manufacturing industries Production management New products Electronic books solutions solutions marketing servitization service- oriented service transition service strategies service scorecard service marketing service leadership service innovation service infusion service design service continuum service-centered product-service systems organizational culture integrated solutions integrated product services growth through service customization customer centricity collaboration classification of services change management business-to-business |
| Vydání: | First edition. |
| Druh dokumentu: | Abstracts; Bibliographies; Online; Non-fiction; Electronic document |
| ISSN: | 2326-2699 2326-2699 |
| Abstrakt: | Abstract: Designed for executives in companies that manufacture or sell products, this book outlines the challenges of launching a service and solutions business within a product-oriented organization. The target audience-- manufacturers, industrial suppliers, technology firms, and other vendors of business goods--views services and solutions as a means to financial growth, reduced revenue volatility, greater differentiation from the competition, increased share of customer budget, and improved customer satisfaction, loyalty, and lock-in. The authors visualize the transition from products sold to services rendered and identify the challenges that leaders will face during the transformation. To overcome those challenges, the book shows leaders how to manage change in five areas: corporate structure; corporate culture; organizational metrics of performance, growth and investment; individual skills and talent development; and core competencies of collaboration and customization. |
| Databáze: | Vybrané kolekce e-knih |
| Externí odkaz: |
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