The brand strategist's guide to desire : how to give consumers what they actually want. [electronic resource]

Autor:	Simpson, Anna (Journalist), author
Jazyk:	angličtina
Informace o vydání:	Basingstoke : Palgrave Macmillan, 2014.
Předmět:	Brand name products -- Management Consumer satisfaction Social responsibility of business Electronic books
Druh dokumentu:	Bibliographies; Online; Non-fiction; Electronic document
Abstrakt:	Summary: Blending emotional branding and sustainable thinking, this book will help brands understand the foundations of desire to create sustainable brand loyalty, healthier societies, and more fulfilled customers. Supported by interviews and case studies, Simpson explores five primary desires: self-worth, social life, culture, comfort, and exploration.
Databáze:	Vybrané kolekce e-knih
Externí odkaz:	Kolekce e-knih KNAV Registrovani uzivatele: plny text online 5 minut, dalsi pristup na vyzadani. Registered users: full text online 5 minutes, further access on request.