Strategic Brand Engagement : Using HR and Marketing to Connect Your Brand Customers, Channel Partners and Employees. [elektronicky zdroj]

Autor:	Fisher, John G.
Jazyk:	angličtina
Informace o vydání:	London : Kogan Page, Limited, 2013.
Předmět:	Branding (Marketing) Corporate culture Organizational behavior Personnel management Electronic books
Vydání:	1st ed.
Druh dokumentu:	Online; Non-fiction; Electronic document
Abstrakt:	Summary: Strategic Brand Engagement is the first book to take a comprehensive, integrated approach to external and internal branding and employee engagement.
Databáze:	Vybrané kolekce e-knih
Externí odkaz:	Kolekce e-knih KNAV