Customer-oriented marketing strategy. [electronic resource] : theory and practice.
| Autor: | Dalgic, Tevfik |
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| Další autoři: | |
| Jazyk: | angličtina |
| Informace o vydání: | [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013. |
| Předmět: |
Marketing
Consumer satisfaction Relationship marketing Customer relations Electronic books customer gaining customer loyalty customer orientation customer retention customer satisfaction e-business employee loyalty environmental scanning export marketing international marketing learning organization market orientation niche marketing organization culture organizational innovativeness organization performance the marketing concept |
| Vydání: | 1st ed. |
| Druh dokumentu: | Abstracts; Bibliographies; Online; Non-fiction; Electronic document |
| ISSN: | 2150-9662 |
| Abstrakt: | Abstract: This book is about customer orientation as a marketing strategy. It covers the vast literature on the subject and tries to combine the major studies in this specific field of marketing and strategy to offer a comprehensive strategic tool for decision makers in organizations. The book starts with the classic marketing concept and then reviews important developments and research of the latest findings both from the theoretical and applied points of view. Examples, methodologies, policy measures, and strategies to be implemented in order to drive customer satisfaction are the backbone of this book. Both manufacturing and service businesses are addressed. This book also covers the relationships, applications, and steps to be taken to drive continuous relationships with customers to aid in the process of defining and implementing niche strategies, international marketing efforts, and electronic commerce. |
| Databáze: | Vybrané kolekce e-knih |
| Externí odkaz: |
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