Intellectual property in the managerial portfolio. [electronic resource] : its creation, development, and protection.

Autor: O'Connor, Thomas S.
Jazyk: angličtina
Informace o vydání: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2012.
Předmět:
Vydání: 1st ed.
Druh dokumentu: Abstracts; Bibliographies; Online; Non-fiction; Electronic document
ISSN: 2150-9646
Abstrakt: Abstract: Intellectual property rights have been a part of the American pantheon of types of property rights since the very beginning of the nation, but using the term "intellectual property rights" to describe property rights is a new phenomenon dating back to the second half of the twentieth century. The need for intellectual property rights protection became extremely important and distinctly more difficult at that time as new technologies made it possible for unscrupulous "intellectual property pirates" to purloin, steal, or otherwise make off with the intellectual property of the unaware. This book introduces the reader to the underlying logic of intellectual property rights, how one can acquire them, why they exist, the benefits derived from their ownership, and how they can be protected from unscrupulous persons. Legal and common sense alternatives that provide the keys to protection are outlined and instructions on their use are revealed.
Databáze: Vybrané kolekce e-knih