The adaptive decision maker. [elektronicky zdroj]
Autor: | Payne, John W., author |
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Další autoři: |
Bettman, James R., author
Johnson, Eric J., author
|
Jazyk: | angličtina |
Informace o vydání: | Cambridge : Cambridge University Press, 1993. |
Předmět: | |
Druh dokumentu: | Online; Non-fiction; Electronic document |
Abstrakt: | Summary: The Adaptive Decision Maker argues that people use a variety of strategies to make judgments and choices. The authors introduce a model that shows how decision makers balance effort and accuracy considerations and predicts which strategy a person will use in a given situation. A series of experiments testing the model are presented, and the authors analyse how the model can lead to improved decisions and opportunities for further research. |
Databáze: | Vybrané kolekce e-knih |
Externí odkaz: |