The adaptive decision maker. [elektronicky zdroj]
| Autor: | Payne, John W., author |
|---|---|
| Další autoři: |
Bettman, James R., author
Johnson, Eric J., author
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| Jazyk: | angličtina |
| Informace o vydání: | Cambridge : Cambridge University Press, 1993. |
| Předmět: | |
| Druh dokumentu: | Online; Non-fiction; Electronic document |
| Abstrakt: | Summary: The Adaptive Decision Maker argues that people use a variety of strategies to make judgments and choices. The authors introduce a model that shows how decision makers balance effort and accuracy considerations and predicts which strategy a person will use in a given situation. A series of experiments testing the model are presented, and the authors analyse how the model can lead to improved decisions and opportunities for further research. |
| Databáze: | Vybrané kolekce e-knih |
| Externí odkaz: |
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