Advances in Luxury Brand Management. [electronic resource]

Další autoři:	Kapferer, Jean-Noël, editor Kernstock, Joachim, editor Brexendorf, Tim Oliver, editor Powell, Shaun M., editor SpringerLink (Online service)
Jazyk:	angličtina
Informace o vydání:	Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017.
Předmět:	Business Market research Customer relations -- Management Business and Management Branding Consumer Behavior Market Research/Competitive Intelligence Customer Relationship Management
Druh dokumentu:	Electronic; Non-fiction
Abstrakt:	Summary: Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as well as scholars and discerning practitioners.
Databáze:	Vybrané kolekce e-knih
Externí odkaz:	Kolekce e-knih KNAV