| Abstrakt: |
Abstract: The article analyses the centrality of new media platforms in the everyday life of contemporary India. It claims that the representations of everyday life saturated with media technology in films and web series helps us to understand the ways new media has become central to the life experience in India over a rather short period. By engaging with philosophical and sociological theories, and by approaching the question and the theory through several cinematic examples, the article shall probe the ways in which we have become digital beings, and to which extent this has been mediated by neoliberal capitalism, as the platforms are lucrative business ventures of different global media corporations. The article claims that COVID-19 pandemic and subsequent lockdowns in 2020 and 2021 resulted in many different attempts to articulate the centrality of technology to our everyday life. Various films and web series released during the pandemic and commenting on the effect of the pandemic on our everyday life, attempt to demonstrate, at least in part, the creative power of technology in India and shows ways how technology helps forge an alternative sociality under the regime of social distancing. However, the article takes a critical stance in demonstrating that media technologies, their impact on our everyday life and the logic that govern them are far more problematic than it seems. |
