| Abstrakt: |
The IAB Technology Laboratory today has introduced for public comment two new technical specifications aimed at increasing trust of the digital advertising supply chain, specifically on the supply-side of real-time bidding and programmatic buying. The first new technology, sellers.json, enables buyers to verify the entities who are either direct sellers of or intermediaries in the selected digital advertising opportunity for purchase. The second, the OpenRTB SupplyChain object, allows buyers to see all parties who are selling or reselling a given bid request. The OpenRTB Working Group is seeking industry feedback during a 30-day public comment period, through May 10, 2019. [ABSTRACT FROM PUBLISHER] |
