Quadient Listed as a Top Customer Journey Mapping Vendor in Ovum Report

Autor: Quadient
Zdroj: Business Wire (English). 08/30/2018.
Abstrakt: www.quadient.com : Quadient, the award-winning leader in Customer Communications Management (CCM), announced that it is listed as a top vendor of customer journey mapping solutions in the Ovum Market Radar: Customer Journey Mapping and Analytics report. The third-party industry report provided an overview of customer journey mapping (CJM) and customer journey analytics (CJA) trends and applications. CJM and CJA are terms that are used to describe the practices and technologies utilized to evaluate a customer’s path to purchase—the totality of a customer’s interactions with an organization. [ABSTRACT FROM PUBLISHER]
Databáze: Regional Business News
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