| Abstrakt: |
AdGreetz today announced its partnership with Flipkart, India's #1 e-commerce site, for what is perhaps the largest, full-scale, personalized digital marketing campaign in retail or online history. Reaching 90 percent of the online community in India, via ads deployed on YouTube, Facebook, Instagram and Google AdWords, the Flipkart campaign is in support of "Big Billion Days" (the Indian equivalent of the U.S.' Cyber Monday). The two-part campaign began on September 10th, 10 days prior to the sale’s official start. The five-day sale concludes on September 24th. [ABSTRACT FROM PUBLISHER] |
