Linda Woolley Tapped to Head Ad Industry Anti-Fraud Program

Autor: Interactive Advertising Bureau
Zdroj: Business Wire (English). 11/03/2014.
Abstrakt: The American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA), and Interactive Advertising Bureau (IAB) announced today that Linda Woolley has been named president and CEO of TAG, the joint marketing-media industry program to eradicate digital advertising fraud, malware, ad-supported piracy, and other deficiencies in the digital communications supply chain. [ABSTRACT FROM PUBLISHER]
Databáze: Regional Business News
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