Abstrakt: |
Whether it’s dental insurance or the smartphone, consumers want products that offer simplification and savings. In a new survey, WellPoint asked Americans what products make their lives easier and the findings revealed that integrated products and services are highly valued – for example, the smartphone (74 percent), printer/copier/scanner (64 percent) and the toaster oven (36 percent). And, when it comes to insurance, consumers overwhelmingly (81 percent) said it would be extremely helpful to trust the samecarrier to provide their dental, vision and health coverage. [ABSTRACT FROM PUBLISHER] |