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The CW Network and Shopsense AI today announced they are teaming up to transform how fans experience ACC college football broadcasts. In a first for college sports, viewers of the Virginia Tech vs. Syracuse game at 12 p.m. ET on Nov. 2 will be able to shop game-day essentials and team merchandise directly from their mobile devices with technology powered by Shopsense’s latest enterprise Commerce Operating System (Commerce OS). The partnership will kick off with ACC college football broadcasts and will expand to other live sports, scripted series, and unscripted programming across The CW Network. Whether viewers are engaging with game-day content on broadcast television or via social media, they'll be able to buy products seamlessly while enjoying their favorite programs. [ABSTRACT FROM PUBLISHER] |
