GO TELL IT ON THE MOUNTAINS: HOW WORD OF MOUTH CAN LEAD TO BUY-IN OF A TECHNOLOGY.

Autor:	Compeau, Deborah, Tsai, Phoebe
Předmět:	TECHNOLOGICAL innovations, SOCIAL interaction, COMMUNICATION & technology, BUSINESS communication, ORGANIZATIONAL communication
Zdroj:	Ivey Business Journal. Mar/Apr2010, Vol. 74 Issue 2, p1-5. 5p.
Abstrakt:	Properly conveyed and clearly communicated, word of mouth can become a terrific tool to enhance the adoption of a particular change such as the introduction of a new technology. Focusing on the two most critical stages of the adoption can enhance the possibility of success even more. Readers will learn how to achieve these goals in this article. [ABSTRACT FROM AUTHOR]
Databáze:	Regional Business News
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