| Autor: |
Fowler, Geoffrey A. (AUTHOR), Kane, Yukari Iwatani (AUTHOR) |
| Předmět: |
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| Zdroj: |
Wall Street Journal - Eastern Edition. 9/12/2011, Vol. 258 Issue 61, pA1-A16. 2p. 2 Black and White Photographs. |
| Abstrakt: |
The article discusses a trend among companies to omit using articles such as "the" and "an" when referring to their products. Advertising from consumer-electronics maker Apple Inc. has referred to the company's tablet computer as simply "iPad," while chief executive Jeff Bezos of online bookseller Amazon.com has done similarly when discussing his firm's Kindle electronic book reader. Branding executive Allen Adamson says products seem more iconic without an article. |
| Databáze: |
Regional Business News |
| Externí odkaz: |
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